Hi, I’m Eden — the hands, heart, and stitcher of stories behind Custom Coven.
From my little studio in Werrington, tucked away in the Staffordshire Moorlands, I design and create every piece you see here — by hand, with care, and with a deep love for the messy, beautiful truth of who we are.
This isn’t just a shop — it’s a love letter to bold self-expression.
I make jewellery, handmade clothing, pins, and keyrings that celebrate identity in all its forms:
✦ From soft keepsakes to loud queer pride pieces
✦ From spooky-cute trinkets to fetish-inspired fashion
✦ From tenderness to kink, and everything in between
Each item is made with intention — not mass-produced, but crafted slowly and meaningfully. Most are made to order, so there’s less waste and more heart stitched into every thread or charm.
Whether I’m crafting something sweet and sentimental or designing a piece that bites back, my goal is simple: For you to feel seen. Powerful. Celebrated.
Thank you for stepping into the Coven. I hope you find something that speaks to who you are — or who you’re becoming.
— Eden ♡
Custom Coven