Welcome to Custom Coven — a collective of wearable rituals and handcrafted expression.

I’m Eden, the hands, heart, and stitcher of stories behind every piece.
From soft to bold, sentimental to strange, each creation is made with intention — to honour identity, memory, and all the ways we show up as ourselves.

About the Coven…

Two hands reaching out towards each other with sparkles and stars around them.

We are the ones who make meaning with our hands.
We stitch identity into fabric.
We cast stories into metal.
We thread softness through rebellion, and pleasure through ritual.

This is Custom Coven — a house for the unruly, the tender, the wild at heart.
A space where adorning yourself is an act of devotion — to truth, to creativity, to expression without apology.

Here, every piece is personal.
Every garment, charm, cuff, or collar is made with the full intention of becoming something sacred — something only you could wear.

We don’t mass produce.
We conjure — not spells, but meaning.

Not magic, but care.
We make custom not just a service — but a ritual.

Each sub-brand in our coven is a ritual of its own:

✦ The heart-on-sleeve tenderness of Heartful

✦ The weird and wonderful mischief of Spooky Patootie

✦ The radical rage and rainbow fire of Pride Asylum

✦ The lust-laced elegance of Fetbomb

Together, they form our collective.
Different voices. Shared soul.

This is our Coven. But it’s yours, too.
Come as you are — or as you’re becoming.
Customise what you need to say, wear, or feel.

We’re not just here to make things.
We’re here to hold space for your self-expression.

🕯️
Crafted with care.
Worn with intention.
Powered by you.

Custom Coven
For the sacred self — no spells required.

Moon and stars illustration with radiating lines on black background.
A minimalist line drawing of an eye with surrounding rays and a star-shaped design in the center, rendered in purple on a black background.

Nice to meet you!

Illustration of three pink crystals surrounded by small stars and circles on a black background.

Hi, I’m Eden — the hands, heart, and stitcher of stories behind Custom Coven.

From my little studio in Werrington, tucked away in the Staffordshire Moorlands, I design and create every piece you see here — by hand, with care, and with a deep love for the messy, beautiful truth of who we are.

This isn’t just a shop — it’s a love letter to bold self-expression.

I make jewellery, handmade clothing, pins, and keyrings that celebrate identity in all its forms:
✦ From soft keepsakes to loud queer pride pieces
✦ From spooky-cute trinkets to fetish-inspired fashion
✦ From tenderness to kink, and everything in between

Each item is made with intention — not mass-produced, but crafted slowly and meaningfully. Most are made to order, so there’s less waste and more heart stitched into every thread or charm.

Whether I’m crafting something sweet and sentimental or designing a piece that bites back, my goal is simple: For you to feel seen. Powerful. Celebrated.

Thank you for stepping into the Coven. I hope you find something that speaks to who you are — or who you’re becoming.

— Eden ♡
Custom Coven