Welcome to Custom Coven — a collective of wearable rituals and handcrafted expression.

I’m Eden — the hands, heart, and stitcher of stories behind each piece. From soft to bold, sentimental to strange, every creation is made with intention — to honour identity, memory, and the many ways we show up as ourselves.

About the Coven…

Two hands reaching out towards each other with sparkles and stars around them.

We are the ones who make meaning.

We stitch identity into fabric.
We cast stories into metal.
We thread softness through rebellion, and pleasure through ritual.

This is Custom Coven — a house for the unruly, the tender, the wild at heart.
A space where adorning yourself is an act of devotion — to truth, to creativity, to expression without apology.

Here, every piece is personal.
Every garment, charm, cuff, or collar is made with the full intention of becoming something sacred — something only you could wear.

We don’t mass-produce.
We conjure — not spells, but meaning.
Not magic, but care.
We make custom not just a service — but a ritual.

Our Collective.

Each sub-brand in our coven is a ritual of its own:

Heartful — the heart-on-sleeve tenderness of keepsakes and memory pieces.

Spooky Patootie — the weird and wonderful mischief of the softly strange.

Pride Asylum — the radical rage and rainbow fire of queer identity.

Fetbomb — the lust-laced elegance of fetish-inspired power pieces.

Together, they form our collective.
Different voices. Shared soul.

Crafted with care.
Worn with intention.
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Custom Coven
For the sacred self - no spells required.

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A minimalist line drawing of an eye with surrounding rays and a star-shaped design in the center, rendered in purple on a black background.

Meet the Maker.

Hi, I’m Eden — the hands, heart, and mind behind Custom Coven.

From my little studio in Werrington, tucked away in the Staffordshire Moorlands, I design and create every piece — by hand, with care, and with a deep love for the messy, beautiful truth of who we are.

This isn’t just a shop; it’s a love letter to bold self-expression.

I make jewellery, handmade clothing, pins, and keyrings that celebrate identity in all its forms:
✦ From soft keepsakes to loud queer pride pieces.
✦ From spooky-cute trinkets to fetish-inspired fashion.
✦ From tenderness to kink, and everything in between.

Each item is made with intention — not mass-produced, but crafted slowly and meaningfully. Most are made to order, so there’s less waste and more heart stitched into every thread or charm.

Whether I’m crafting something sweet and sentimental or designing a piece that bites back, my goal is simple: for you to feel seen. Powerful. Celebrated.

Thank you for stepping into the Coven.
I hope you find something that speaks to who you are — or who you’re becoming.

— Eden ♡
Custom Coven

Illustration of three pink crystals surrounded by small stars and circles on a black background.